Perhaps you've wanted to explore the idea of entrepreneurship as an occupational therapy practitioner but there are very few resources to help you think out of the box beyond starting a "private practice". This course is designed for the occupational therapist or occupational therapy assistant with a desire but no clear direction.
Defining "entrepreneur" -types of entrepreneurship Profiles of occupational therapy entrepreneurs
Do you have what it takes to be an entrepreneur? What makes a business opportunity?
Define emerging practice area. Emerging trends associated with: Traditional practice venues | Mental health | Health and Wellness | Children and Youth | Productive Aging
Who's the target audience? What are you personal strengths and challenges that can impact your business success? Decide services or products for individuals, groups, community. Define your strengths and challenges of the competition.
What is your business idea? Create the one-page business-marketing plan. Define business vision, services, products. Define short and long-term goals
Create the one page marketing-business plan. Recognize the essential differences between marketing, advertising, promotions, public relations, and sales. Define the best advertising channels to pursue online and offline based on budget. Sample marketing material
Pricing your service(s). Define your reimbursement opportunities. Develop pricing structure. Create scripts for dialogue with clients and key stake holder and other entities.
Receive on the spot business coaching and advice to plan and execute your ideas.
If you are interested in taking the course outside of FL. You can request to the course objectives to submit personally for state approval.
Kay Richardson has a wealth of knowledge with a keen ability to break down complex business systems into digestible "bite-sized" solutions making it easy for the audience to understand. At the end of the workshop, you will walk away with a stronger sense of confidence, direction, and awareness in how your unique idea can impact the marketplace and generate revenue.
SHAMAN H. OTR/L
Her presentation style and the material she shares is mind blowing. It will literally have you sitting on the edge of your seat wanting to hear more of what she has to offer.
ADDY D.J., OTR/L
Entrepreneur
an OTA for 20+ years, Kay has seen and experienced the reimbursement changes. Kay launched an emerging practice as a new grad because the job market was scarce. With drive and perseverance she launched as an independent contractor (when it wasn't popular) and later established an ergonomic consulting and product resell company. No business or marketing background she bootstrapped the business until she gained clients like ADOBE, U.S. Dept. of State; Cargill, Dole, Broward County as corporate clients. She a co-founder of OTCEUS.com with a vision to help more OT Practitioners create businesses they allows them to lead with their clinical strengths and passions and create freedom.
She's a mom, speaker, author, entrepreneur and OTA faculty. She a foodie, loves wine and old school music and enjoys sitting by the ocean.
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